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Asset Preservation, Inc.
Social Media - @assetpreservation
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Tik Tok
Instagram - April Fools Takeover
The Takeover:
For April Fools’ Day, I led our Instagram followers to believe we were leaving the 1031 exchange industry behind and diving into the world of mobile dog grooming.
What This Included:
I created a complete Instagram profile makeover featuring a new logo, color palette, profile photo, bio, story highlights, dog grooming story posts, merch, and promotional offers.
Who Did It Fool?
Everyone… a little too well. I started receiving emails from employees concerned that our account had been hacked, along with comments on the social media posts from followers who believed the rebrand was real.
The Profile
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The Post
The Story Post
The Results
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Digital Publications
Print Materials
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